About the Brand

Gaia Sleepwear is a sleepwear company that specializes in pajamas for outdoor lovers. This brand is tailored more towards an audience aged 25 - 42. The pajamas are made of Merino wool, suitable for fighting bugs, regulating temperature, and being fire-resistant for those who like to cozy up next to the fire.

The final package design was a gable box with dimensions of length – 8 inches, width – approximately 5 inches, height – 5 to 5.25 inches. One of the design problems I needed to tackle with this particular product was having a window to show the product and being able to fit all the information on it, such as the pajama size, size guide, elements of the particular fabric, pajamas, and contact information.

I wanted a natural approach to this and decided to go with a bold line similar to linocut and to have a subtle wood pattern in the back to represent the woods. This is a two-spot color design that looks like one color. I chose these colors because when doing my research, I found that many outdoor wear were these colors because they reflect a sense of earthy colors. The layout of the instructions was inspired by posts that I often see when camping, sailing, or fishing, where it explains how to properly do things.

***this was a school project***